REPORT
2024 State of Credentialing
Discover new data from 1,000+ learners and 200 education and training leaders that uncover what learners want from courses and what the most successful credential issuers do differently to grow their programs.
Why read the report?
Discover what learners want
More than 9 out of 10 learners are planning to take more courses. Learn what they’re looking for to improve your program offering and enrollment.
Learn from the most successful programs
63% of issuers consider their credential programs extremely/very successful. Learn about the strategies and tools that are helping them grow their programs.
Future-proof your program strategy
With data-driven and actionable recommendations — alongside expert insights — you can refine program strategies to boost awareness, enrollment, and revenue.
The 2024 State of Credentialing Report
Across nearly every facet of learning — from higher ed to professional and product certification to workforce development — credentialing is gaining momentum. Despite that, credential issuers are under increasing pressure to demonstrate the value and relevance of their credentials to stakeholders.
It’s why we surveyed 1,000+ learners and 200 education and training leaders to find out what learners want from courses (and are issuers delivering?) and what the most successful issuers are doing differently to grow their programs.
Dive into the report to learn how to improve the learner experience to attract and retain learners, increase program awareness, and achieve your program goals.
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